Viewpoints

In the dynamic landscape of health and wellness marketing, the proliferation of information has left consumers seeking credible guidance. Understand the unique power health + wellness content creators and influencers have to shape perceptions, promote healthy lifestyles, and debunk myths. 

In the dynamic world of influencer marketing, brands are constantly seeking innovative strategies that can amplify the impact of their campaigns. Among these, Whitelisting, also known as Allowlisting, stands out as an important strategy to ensure the attainment of key performance indicators (KPIs).

In a world brimming with fleeting trends and ever-shifting landscapes, there's one constant that remains a beacon for brands and consumers alike: authenticity. It's no wonder that Merriam-Webster crowned "authenticity" as the word of the year for 2023.

In the ever-evolving landscape of search engine algorithms, the importance of high-quality content has grown exponentially. Google's E-E-A-T guidelines have emerged as a key factor in determining a website's organic search results.

Learn the five key tenets that can help to ensure quality sponsored brand content is developed that tells your brand’s story and delivers its message in an engaging and even inspiring way.

Consumers use social media and online resources to access information about their health. Social media is an efficient and credible channel for HCPs to build awareness of their credentials, connect with others in their field, or promote their professional activities to prospective patients or partners.